![]() ![]() Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature." -Jim Collins An IntroductionCan good companies, mediocre companies, even bad companies achieve enduring greatness? And if so, what are the distinguishing characteristics that cause a company to go from good to great? Using tough benchmarks, Jim Collins and his research team embarked on a five-year pursuit to identify a set of elite companies that made the leap to great results. Good to Great is about how to turn a good organization into one that produces sustained great results. Good to Great By Jim Collins ISBN: 9780066620992 "In an ironic twist, I now see Good to Great not as a sequel to Built to Last, but more of a prequel. ![]()
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